Play. Explore. Learn.
Discover The Heart Behind the Magic
Hi, I’m Vicky, the heart behind The Animal Archetype Project™. My journey has always been about understanding the mind, building confidence, and helping children believe in themselves. With years of experience in mental health, child development, and education, I’ve had the privilege of working with children from all walks of life. Some have faced big challenges, others just needed a little extra encouragement to uncover their own strengths.
Everything I do is grounded in the belief that what we tell ourselves shapes who we become. I’m passionate about giving children the tools to tell themselves the best story possible. This isn’t just a business, it’s a mission rooted in meaning, healing, and hope.


And the Journey Continues.......
With a natural flair for psychology and teaching and professional qualifications (MA, PGCE, BSc Hons, MGBT) on my path toward a PhD, I’ve poured my knowledge and passion into creating The Animal Archetype Project™; a series of psychology-informed experiences that blend play, learning, and self-discovery.
My background has given me the tools to design truly unique sessions that nurture emotional well-being through confidence-building activities, mindfulness techniques, and creative self-expression. Whether we’re exploring archetypes through storytelling or crafting with intention, my goal is always the same; to help children leave feeling stronger, braver, and more in love with who they are.
At the heart of everything I do is one simple belief; what we tell ourselves shapes who we become. So let’s help children tell the best story possible, one filled with joy, confidence, and the tools to face whatever life brings.

Confidence
Our goal is to help children discover their own magic, recognise their strengths, talents, and uniqueness.
Empowerment
We teach children how their thoughts shape reality, and enable them to rewrite negative beliefs & embrace strength.
Inclusivity
We create judgement-free, supportive environments where children can be themselves, and feel truly valued.
Power of the Mind
We teach children how the brain believes what we tell it, a concept known as the self-fulfilling prophecy.
